The CB Remix project centered around reimagining optical frames with fashion lenses to create a more style-forward look. Sparked by a collaborative idea from the team, the goal was to bring a sense of fun and creativity to the community. As project manager, I was responsible for selecting the frames to "remix" and directing the campaign shoot to highlight the intersection of fashion and eyewear. The collection sold out in under 24 hours, resulting in an increase in website traffic and a 700% boost in conversions.