I led the strategic development and execution of the CÎROC Vodka collaboration with iconic eyewear brand Coco and Breezy. This limited-edition partnership celebrated bold self-expression and cultural impact, aligning CÎROC’s premium lifestyle positioning with Coco and Breezy’s innovative design aesthetic. My role included overseeing campaign creative, influencer partnerships, experiential activations, and digital rollout, resulting in increased brand visibility and strong engagement across target demographics.